Naina Vaswani
Naina Vaswani
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Colours adorn our world and infuse it with feelings. Each hue carries a distinct energy, a unique vibe that resonates with users on many levels.

Colours can evoke emotions, convey information, and play a crucial role in design, art, and communication.

Primary colours refer to a set of foundation colours that are used as building blocks for creating a wide range of other colours through mixing. In traditional colour theory, the primary colours are red, blue, and yellow.

The study of colours is known as colour theory, and it explores the relationships between different colours and their effects on the viewer.

Let’s Understand The Phycology

Colours communicate through a universal language that surpasses linguistic boundaries. This profound impact of colour has led businesses to harness its potential in their branding strategies.

For Instance:

The fiery intensity of red ignites the spirit and commands attention. From the passionate crimson of a rose to the vibrant energy of a traffic light, reds exude confidence, power, and vitality. It is a colour that inspires action that evokes strong emotions with love, excitement, or urgency.

Coke- The red colour is a distinctive shade of red that has become associated with the Coca-Cola brand. This specific red tone is crucial to Coca-Cola’s visual identity and brand positioning. The colour is instantly recognisable and awakens a sense of energy, excitement, and nostalgia. This iconic red has transcended its role as a mere colour and has transformed into a symbol of the brand’s history, values, and global recognition.


The calmness of blue speaks volumes. It’s a soothing and peaceful colour that evokes feelings of dependability trust and reality. In some contexts, blue is associated with wisdom, intellect, and rational thinking. It can represent depth of thought and a logical approach. The colour blue is often connected with harmony and peace. It can evoke a sense of balance and harmony in both physical and emotional realms.

Facebook- Predominantly the logo is blue in colour, It is known as “Facebook Blue.” This colour has become strongly associated with the brand and is instantly recognisable to users. The blue symbolises trust, in reality, it talks about a harmonious community and its approachability.


Yellow is often associated with joy, optimism, and enlightenment. It can represent new beginnings and creativity. Yellow is believed to evoke feelings of happiness, cheerfulness, and warmth. It can uplift moods and create a sense of energy and enthusiasm. Yellow is a common colour found in nature, from the golden hue of sunlight.

McDonalds- Primarily the logo is yellow. The McDonald’s logo represents positivity, energy, and the appetising nature of their fast-food chain. It is designed to catch attention and give out feelings of warmth. The yellow colour has become associated with McDonald’s branding and is instantly recognisable worldwide for its golden Arches shaped like a “M”


The colour green is associated with nature and growth. The colour of grass, leaves, and trees symbolises growth, renewal, and vitality. It’s often associated with the spring season when nature comes to life. Green is often associated with concepts like freshness, fertility, and harmony. It’s also used to symbolize balance, calmness, and relaxation.

Starbucks- This iconic green colour is instantly recognizable. The Starbucks logo symbolizes the connection between coffee and nature. It’s reminiscent of the colour of coffee beans before they’re roasted, as well as the lush environment where coffee is grown. made efforts to position itself as an environmentally conscious company. The use of green in its logo and branding aligns with this image and signifies the company’s commitment to sustainability and responsible sourcing practices. By using green as a primary colour, Starbucks conveys the idea that its products are made with fresh, high-quality ingredients.


Orange is a warm and energetic colour that exudes enthusiasm, excitement, and a zest for life. It’s often associated with high levels of energy and activity. Orange is considered a creative and inspiring colour. It can spark creativity, innovation, and original thinking. The bold and dynamic nature of Orange is associated with qualities like courage, confidence, and assertiveness.

JBL- The orange colour used in the logo holds significance and reflects the brand’s values and characteristics which are the vibrant and energetic feelings that convey enthusiasm, excitement, and dynamic energy. JBL is known for its high-quality sound and powerful audio experiences, and the use of orange in the logo could be a representation of the brand’s commitment to delivering vibrant and engaging audio. Orange is often associated with positivity, optimism, and a forward-looking attitude. JBL uses orange to communicate the brand’s optimistic approach to innovation and technology in the audio industry.


The colour purple has long been associated with royalty, power, and luxury. In history, the dye used to create purple fabric was rare and expensive, making it a symbol of wealth and prestige. The richness of purple, especially its deep shades, is often linked to opulence, luxury, and extravagance.

Cadbury- The use of Cadbury purple in branding has contributed to creating a recognizable and iconic image for the brand. Cadbury has a long history dating back to the 19th century. The use of a deep purple shade can evoke a sense of tradition and heritage. The deep and rich nature of Cadbury purple can be associated with elegance, sophistication, and a touch of luxury. Purple is often used to convey a sense of indulgence and decadence, which aligns with the idea of enjoying delicious chocolate treats.


Pink is often associated with love, affection, and tenderness. It’s a colour that evokes warm feelings and is commonly used to express emotions of care and fondness. Pink is closely linked to femininity and is often associated with qualities traditionally attributed to women, such as nurturing, gentleness, and sensitivity. Lighter shades of pink can symbolize youthfulness, innocence, and childlike wonder. It’s often used to represent the purity and simplicity of childhood.

Barbie- This bright and vibrant shade of pink has become iconic due to its consistent use in Barbie’s branding, packaging, and advertising. The colour is often used to evoke a sense of fun, femininity, and playfulness, aligning with the image of the Barbie doll as a fashion-forward and imaginative toy. Barbie pink is vibrant and attention-grabbing, reflecting the idea of playfulness and imagination that the Barbie brand promotes. The bright and cheerful nature of Barbie pink can convey a sense of positivity, happiness, and optimism.

Versatile Gold:

Gold is indeed a multifaceted colour with rich symbolism and a timeless appeal. Its warmth, opulence, and versatility make it a cherished choice in many aspects of design, fashion, and culture. The layers and depth in its appearance contribute to its sense of substance and luxury. Gold’s association with success, achievement, prestige, and quality adds to its allure, making it a colour that continues to be celebrated and admired throughout history.

Smart Magic Production Gold

Smart Magic Production Gold is a creative and symbolic interpretation of the colour gold within the context of a business or brand. Using gold as a metaphorical representation to convey versatility, warmth, and quality in the field of videography and design is a clever and effective marketing strategy.

Smart Magic Productions has a wide range of skills and capabilities, able to adapt and cater to various client needs and preferences. This can be a reassuring message to potential clients.

The warm undertones of gold symbolize the agency’s approachability and willingness to collaborate with clients. It implies that they are open to clients’ ideas and input, creating a sense of partnership.

Gold is often associated with quality and excellence, and in this context, it conveys that Smart Magic Productions can deliver high-quality videography and design services. It signifies a commitment to producing top-notch work.

In conclusion, Incorporating colours strategically into your branding requires careful consideration of your target audience, industry norms, and the emotions you want to convey. When used effectively, colours can become a powerful tool in shaping how your brand is perceived and remembered by consumers.

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